Monday, September 13, 2010

Ezine Articles

Ezine articles are a decent way to get targetted traffic to your site. Of course, you have to invest time in writing a decent article. The higher quality the article, the more views you'll get, and if you use some marketing know-how, you can get some very high click through rates.

EzineArticles.com now offers their authors a Title Tool. They claim that these titles are gleaned from searches that land readers on the site. This may be true, but I haven't been impressed with the results.

I took two titles in my niche and wrote two original pieces. I'm a Platinum Author, so within 48 hours my articles were live. I have several pen names and have seen some articles get tens of views on the first day, hundreds in the first few weeks. Some of my articles have an outrageous 30% click through rate, and others a dismal less than 1% click through rate.

The titles that EzineArticles.com gave me didn't take off for views. I can't blame them for a lousy click through rate, that's more my hooks or lack thereof.

I then used some of the "templates" that EzineArticles.com offers and that I've found very helpful for both getting past writer's block and getting views. First one was their "7 things" template. The article is a lot more successful in views and click throughs than the first two.

Then I hit some keyword research tools looking for some keyword phrases that are getting searches. I can't tell you yet the results of the test, but I did write a new ezine article: http://ezinearticles.com/?Netbook-Computers---Asus-Vs-Toshiba&id=4965878

Sunday, September 12, 2010

Life with Google

So I subscribed to an interesting newsletter about backlinks. Nice. Informative. Some great tips.

And some things that I could never stoop to on the internet.

I have some Google alerts set up, and at least one of them is largely full of reprinted articles. The same ones over, and over, and over, as if the articles had some interesting content. But they don't. All the links stripped, nobody notices that the products no longer exist. Today as I read through the newsletter I signed up for, I realized that largely these are Google bot bait. Yup, pre-scheduled PLR articles that nobody read because nobody cared.

Please, if you use the internet as well as market, publish unto others what you would have others publish unto you. I, for one, prefer real content, written by a real person. Thanks.