EFQM - The Europoean Foundation for Quality Management -- defining excellence?

Had to attend a lecture on the EFQM process that is being undertaken at my day job employer, and was piqued by the mission they have.

In the late 1980's Europe found itself being outdone in the business sector by Japan and the U.S. They decided to win back market share by promoting excellence in business.

What I liked about the EFQM model is that is based on facts and measurements (as Jeremy says, "If you measure it, it will improve"), and process is a large part of the level of excellence as well as results.

So the lecture I attended adapted the EFQM concepts to a medical environment. Hmm... so really we could adapt this concept of "defining excellence" (or measuring excellence and the processes necessary to achieve it) to running a website. :).

Here's a PDF of the 2010 EFQM model . I think that this would be a great way to measure excellence in a content website. If it can be adapted to medical care, it can be adapted to niche marketing!