USP development - a Unique Selling Proposition

You hear about USP from all the good marketers. After measuring niche demand and analyzing the competition, we have to start honing in on a USP.

Jeremy has been great about providing the framework for each step as a worksheet format. Part of the step of building a USP is the SWOT worksheet. Essentially, you examine your Strengths and Weaknesses, which are things related to you and thus under your influence. You also examine your Opportunities and Threats, things which are not related to you and thus beyond your influence.

"If you measure it, it can change" is one of Jeremy's sayings.

The SWOT worksheet is interesting, because sometimes when you see things in your own writing, they sink in better, hah. Like realizing that your audience is not reachable (Threat), or that you don't have experience in the niche (Weakness), or that the subject is something you're going to explore in any case (Strength), or that you are pretty sure you've spotted a new trend on the rise (Opportunity).

I'm caught up on the webinars (need to catch the tail end of the Q&A from last Thursday, as I really needed to get to sleep, but was there for the content), and made some good headway on the niche selection. I am still lacking some confidence on any one of the niches I'm thinking of. Hopefully a 1-on-1 call will help clarify that.